Rebel is the Polish division of the Asmodee Group, a global publisher of board games and tabletop games headquartered in France and listed on the Swedish stock exchange. In Poland, Rebel runs B2B and B2C operations, shipping board games, collectible card games such as Pokémon and Magic, miniatures, paints, and terrain pieces; in shipment sizes ranging from single card packs to multi-pallet loads.
This creates a wide shipping profile. Rebel ships between 100 and 200 orders a day to its B2C and B2B customers, and on release days for a major set, volumes spike significantly. Artur Jedliński, Rebel's CTO, sums it up: "We have a big release of Pokémon cards, and then the trucks just keep coming."
The problem: an ERP shipping module that could not keep up
Rebel implemented Navision as its ERP back in 2020, with a basic shipping module built in.This handled simple API calls to a couple of local providers, including DHL and InPost, Poland's dominant parcel locker network.
But it was never designed to scale. Adding a new carrier meant contacting the provider, working through their API, testing the connection, and maintaining it going forward. This was all done by the three-person IT team, who had many other priorities. “It was very hard to maintain and extend,” Jedliński explains. “If you wanted to add a new shipping agent, we had to contact them, discuss the API and do some testing. It just takes a lot of time. It is not our business to do that.”
The module also had hard limits. Pallet shipments weren't supported at all. If Rebel needed to ship a pallet, someone had to go to the carrier's website directly and enter the details manually.
Choosing Cargoson: a deliberate decision to prioritize support over features
In 2025, Rebel began upgrading from Navision to Microsoft Dynamics 365 Business Central. Instead of rebuilding carrier connections from scratch, the team looked at how other entities within the decentralized Asmodee Group had solved the same challenges using Business Central.
Rebel evaluated the TMS options available through ShipIt and narrowed them down to two. As pricing and functionality were comparable, the deciding factor came down to something else: support responsiveness. Feedback suggested that the quality of support varied between providers and that responsiveness would be more important in day-to-day operations than any single feature.
That input pointed Rebel towards Cargoson. It was not a feature comparison that made the decision. It was the expectation of a very responsive partner that shaped the choice.
It was also essential that InPost was properly supported. As Rebel's primary B2C provider, InPost and its parcel lockers handle the large majority of Rebel's consumer shipments in Poland.
Go-live: bugs fixed before they were reported
Rebel went live with Business Central and Cargoson in January. Jedliński informed the Cargoson support team in advance and requested hypercare. Some shipments had issues on day one, which was normal for any go-live. What stood out was how the issues were handled.
“Before I had even written to the support team, they wrote to me: ‘Hi, I see there are these packages with issues. We are already working on fixing that and will let you know.’ That was a great experience.”
That first impression has not changed. Whenever an issue arises, Jedliński says, the support team responds within a day or two, but usually the next day. "That's a really awesome experience, and the most important thing for me."
Day to day: the driver behind Business Central
Since go-live, Cargoson has effectively disappeared into the background of Rebel's operations. It is the engine that quietly ensures that shipments booked in Business Central reach the right carrier with the right documents every day. Business Central users create or receive a package, ship it through the ShipIt extension and never interact with Cargoson directly.
“Aside from the logistics team, I don't think anyone else working in Business Central even knows that it's going through Cargoson and back to Business Central. They create a package and ship it.”
The logistics team's most significant win was in shipping documentation. CMR documents, previously a manual and time-consuming task, are now generated automatically and made available in Business Central immediately. Pallet and multi-pallet shipments, impossible to automate under the old Navision setup, now work the same way. Rebel has also gained a new carrier connection with Hellmann that the team had never previously been able to justify building in-house.
The logistics team responsible for shipping and receiving consists of three to four people. Onboarding new employees for this role has become much easier, since there's no longer a need to train them on the specifics of individual carrier websites. “We do not need to show them how to create a package on the DHL or Hellmann sites,” says Jedliński.
Some volume still moves outside the automated flow. Large, non-standard freight, for example, a shipment requiring three trucks, is booked separately via email with a specialized freight partner rather than through Cargoson. According to Jedliński, this manual process has been steadily decreasing as more carriers are connected.
How B2B and B2C shipping runs automatically
Rebel's setup reflects the two sides of its business. For B2C orders, the end customer selects their preferred delivery method at checkout, whether that is a courier or a parcel locker. Shipments are then routed automatically. For B2B orders, each customer selects a carrier when they are onboarded, based on which provider performs best in their local area. Every order from that account is then shipped through the agreed carrier by default.
Rebel does not use Cargoson's rate comparison or pricing tools. Freight pricing runs on fixed, pre-negotiated agreements with each carrier, and the carrier itself is fixed per customer rather than chosen shipment by shipment. For Rebel, the value lies in not having to think about the shipping process at all.
“The most important feature is that it works. We can implement a new carrier if we want to, and the support is fast and responsive because it unblocks the operation.”
Fast for end users, minimal effort for logistics
The ShipIt implementation was part of Rebel's broader six-month Business Central rollout, but the shipping-specific part was quick, taking around a week to set up. The learning curve for everyday users creating and shipping packages was minimal. A smaller group of power users in logistics familiarised themselves with the Cargoson portal, learning how to check a shipment's status or build a custom package when needed.
During the same project, Rebel changed three things at once: the ERP itself (from Navision to Business Central), the shipping extension (from an internal system to ShipIt) and the TMS behind it (from in-house connections to Cargoson). On top of that, order volumes have grown significantly since go-live. Partly thanks to popular collectible card releases. So the logistics team has grown too.
The same-size team can now handle a significantly higher shipping volume, thanks to automated CMR generation, pallet support and carrier connections that didn't exist before. None of these required IT to build or maintain a single integration.
Rebel did not choose Cargoson because of a feature on a datasheet. They chose it on the strength of Cargoson's reputation for responsive support. Five months in, that decision is paying off: fast, proactive support; a shipping layer that runs invisibly inside Business Central; and a logistics team spending its time on custom shipments instead of copy-pasting addresses into carrier websites.
As Jedliński puts it: “Not copy-pasting the addresses. Important stuff.”
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